Promotion Strategies for Most Popular Social Networking Channels
Promotion Strategy on Amazon
Amazon brings huge traffic that is a pool of buyers who are ready to make a purchase. Amazon marketing strategy integrates a number of online channels such as sponsored search, social and online advertising, and other initiatives. To make the most of the traffic to your product page, you must make sure that your listing is properly optimized — for SEO and Amazon advertising best practices.
1. Buyers Judge Products by the Title of a Listing:
Title on the Amazon product page must be short, descriptive, and between 150-250 characters. You must include the best possible keywords for your product. You must educate customers about the product.
2. Images are important Recognition tools:
To capture buyer interest on your product page, use high-quality images for your product. To make an image more clear try to keep the product image background in white. Do not include accessories or action shots of the product in the main image. Upload images of the product of min. 1000 X 1000 pixels to use the zoom feature of Amazon.
3. Product reviews: Nurture Positive feedback:
Product reviews can either boost a product or can completely ruin it. You must always respond to negative reviews. To maximize your chances for successful selling on Amazon, pay attention to your reviews.
4. Easy search terms to make it easy to find:
Amazon determines which keywords are relevant for your listing from the Search Terms section. Use keywords that are most frequently used for that particular product.
5. Product information:
Providing additional information about your product can be crucial filter navigation. The information is also clearly displayed in a dedicated section on the product page which helps to improve the conversion rate.
How to promote on Facebook
Facebook is the most powerful and famous social media channel for marketing any kind of business. Facebook has a huge online userbase that helps businesses to easily find their potential customers. To market your business successfully on Facebook, you need to understand Facebook’s unique opportunities. Let’s have a look at ways to promote your business on Facebook.
1. Create a business presence using a fan page
To make a professional Facebook presence, you need to create a separate page for your business. This page will represent your brand on Facebook to the users and you can connect and interact with consumers in a more personalized way. You should add as much information about your business as possible and complete your profile information. You can gain a following by engaging with the people on Facebook.
2. Post regularly
To promote your business on Facebook you need to daily use it and post as frequently as you can. It is observed that people engage with business who post more regularly even 2 or 3 times a day. But it is also important that you maintain post quality otherwise your audience will not engage and also may leave your page.
3. Join Facebook groups
There are many Facebook groups dedicated to various industries, professions, and interests. You can search for groups that are related to your niche and business and join these groups to find your target audience. You should interact with the people in the group. You can also post some content on these groups.
4. Promote your page
Well, your business page is created but you have to promote it so people can know about it. The simplest thing you can do is send invites to your current customers. You can try other things like placing your Facebook page link in your email signature, your business cards, website, and other digital channels. You can create special promotional events on your Facebook page and invite people to participate in it.
5. Engage your followers
Encourage other Facebook users and followers to respond to your posts or post a comment about your business or a topic that’s interest to them and you. It’s also important for you as a business to interact and respond to the customer comments, questions, and concerns. You should give your response in time. Try to be more friendly and open to see the best results.
6. Try Facebook Ads
If you have tried the above techniques to attract customers and yet you are not getting the results you need organically. You might want to try Facebook ads. Facebook’s tools are very effective and make it easy to target a specific audience. You can target people who like your page or by location, age, gender, and interests. Promoted Facebook posts look like regular posts but are highly targeted and reach more people.
How to promote on Google
Over the years Google has built a number of features that any small or big business owner can take advantage of, and all of these tips and techniques are totally free of charge, so you’re getting more exposure at literally no cost. There are many ways to promote your online store, both free and paid, that can help you get more traffic and eventually increase sales.
1. Customer Reviews and Ratings
Customer reviews and ratings are one of the rich-snippets that Google helps you integrate the search engine result pages. It helps you gain credibility from the customers and also gives more visibility in search pages. Another great way to increase visibility is to ask bloggers to write product reviews. One good review from them can grab the attention of their audience and will be exposed to your product.
2. Have an SEO Strategy
Every eCommerce website must have an SEO strategy so that it has a better chance to rank high, resulting in more traffic and more sales. There are plenty of different elements involved in optimizing for search engines. Some important factors to consider are:
- Do keyword research for your site
- Optimize your urls
- Write Unique product descriptions
- Focus on eCommerce Link building
3. Start a blog
Blogging has become an effective way to market online because of how cost efficient it is and how appealing they can be to our target audiences. The purpose of having a blog will be to get more organic traffic from search engines and also more leads from social media. If your e-commerce site sells a specific type of item, then you can easily create a blog regarding your niche and then attract people to your blog.
4. Paid Advertising for eCommerce
Although paid advertising will cost you money, it can be very effective, particularly for new sites. With Google Ads, you can place your ad in Google search results or in thousands of websites that run Google Adsense.
The campaigns can be highly targeted since they are based on the keywords people use in the Google search box and you only get to pay for clicks on your ads which makes them cost effective as well.
5. Google My Business
With “Google My business” you can list your business information on search pages and maps so that the customers can find you. By this, you can give your customers the right information at the right time. You can provide them your physical address, working hours, or a mobile number to contact you. Your customers can also appreciate your product or service by giving ratings and reviews.
How to promote on Instagram
Instagram is one of the most popular social networks in the world. For your business to reach to your target market you must open your Instagram business account. Visual content is becoming more and more important for brands to attract new customers.
1. Ramp up your content production
To figure out what performs the best among your audience, you need to experiment. You need to increase your content production and post more frequently. Publishing to Instagram at least once a day is within the platform’s best practices.
2. Cross promote your Instagram posts across other networks
Cross-posting your content to other social platforms help to get even more of an ROI. Cross promotion is one of the best strategies to promote your content on different social networks. To make it easier for you there are social media tools like Hootsuite and Social Sprout that allow you to access all your social media profiles from one platform. Moreover, you can even schedule the content at the same time.
3. Experiment with branded and industry hashtags
Both small and big brands create hashtags to encourage sharing and promotion of their new products or campaigns to their followers.
Besides your own hashtags, you should also use more general community hashtags specific to your industry to promote your content on Instagram. You can take the help of tools like Sprout to find out top performing tags which you can use in your post.
4. Work with influencers to extend your reach
Influencer marketing is a marketing in which you pay another Instagram account holder who has sizeable and engaged followers to promote your page or product. This method helps you to tap the influencer’s audience and helps you further increase your reach. Influencer marketing indeed cost some money. however, if you are able to find the right influencer that can be really a cost-effective way to both sell your products and grow your following.
To find influencers you can either do manual searching or search through hashtags. Another option is to use tools such as Tapinfluence for your business.
5. Run a contest or giveaway
You might have noticed that many brands contest posts receive an insane amount of engagement. The brands that run these contest and giveaways can increase their social media following 70% faster than those that don’t.
6. Run a paid campaign
You can’t neglect the potential of paid promotion on Instagram. Every social media platform is becoming increasingly paid to effectively reach your audience. There are many Instagram success stories out there who have cleverly used paid campaign to grab the attention of the users.
How to promote on Pinterest
Pinterest has become the social media network to watch after growing at an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr. There has been an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year and the reason big enough for your business to join the 250 million users of Pinterest.
Pinterest is a social network where users share photos that they find online by “pinning” them, like a status on Facebook. The photo and information then appear on your Pinterest board, and users who follow you can see your collection of photos and even re-pin them if they like them.
The real strength of Pinterest is the integrated features of their business accounts. Pinterest provides added marketing features to promote your brand on one of the fastest growing social media platforms. Well, there are a number of ways that you can use this growing social network to promote your business:
1. Share Your Products
The most obvious way to use Pinterest for your business is to pin your own products to share with other users. Since you can create several boards, it is best to group your pins into product categories for specific customers. This will create a virtual product catalog to interested consumers or community. You can also create a “best of” board, showing off your most popular products.
2. Add to Gifts
When you create an entry for your pins, you can add a price tag. When you select this option, you can then add a link, that will redirect to your website. Items added in this way are automatically included in the “gifts” section on Pinterest, which is a virtual catalog of gift ideas.
3. Highlight Services
If you provide a service, you can create a kind of visual resume with Pinterest. For example, If you are an infographic designer, you can pin samples of your work. If you offer other services, such as consulting or writing work, you can use Pinterest to share photos about your work.
4. Maximize SEO Efforts
When you pin your products, you have an opportunity to maximize your SEO strategy and to drive traffic back to your site. You can create quality backlinks whenever you or other users link to your products. When you write descriptions, you can use your targeted keywords to attract your target customers. You can share your pins on other social networks like Facebook and Twitter. All of these efforts will help to drive more traffic to your site and to increase your search engine ranking.
5. Offer Exclusive Content
Encourage users to interact with you on Pinterest and to visit your Web site by offering exclusive content. You can hold contests by asking users to re-pin your items for each “entry.” The more items are re-pinned, the more buzz you will build around your products and your site. You can also offer exclusive discounts or other promotions by using a QR code or other tactics.
With the number of Pinterest users growing rapidly, it is becoming a dominant player in the social-networking field. Finding ways to leverage this site to promote your business is important to your overall marketing strategy.
What other ways have you been able to use Pinterest to promote your business? What has worked for you?
Share your ideas in the comments!