Why sell on a marketplace like Amazon and Flipkart?
Many retailers have enlisted themselves on online marketplaces like Flipkart and Amazon in India. Marketplace gives these sellers an opportunity to reach out to thousands of consumers and offers service models that are specially designed to help small business make more revenue.
Many small sellers with a low budget stop themselves from selling over the marketplaces, because of the fear of ending up making no profits due to high fee and competition on these platforms. Online marketplaces in India are nonetheless rapidly gaining increased visibility among shoppers, as they allow sellers the convenience and flexibility in offering products and services to consumers.
What Makes Flipkart and Amazon Attractive Platforms for Small Sellers?
Flipkart and Amazon India are the top eCommerce sites. Both the marketplaces are seen to be constantly focusing on coming up with innovative strategies that could help startups and small sellers grow, all in an effort to dominate the rapidly growing eCommerce sector in India.
1. Boost Sales From a High Traffic Channel
Marketplaces like Amazon and Flipkart capture a huge audience base around the world. Every month millions of people purchase from these marketplaces. Small business and sellers can easily convert these users into their customers. This minimizes the amount of work you need to do to get new customers to see your products. You can even sell to customers that have never heard of your products before. This also means great sales and huge profits.
2. People Prefer Shopping Via Marketplaces
Marketplace brings lots of customers who prefer to shop from marketplaces like Amazon and Flipkart which provides them with the kind of shopping experience they expect. Marketplaces have already built their trust among the customers which takes time to happen. Online marketplaces also bring single checkout and fulfillment support in order to create a better experience for buyers.
3. Ease of launching product:
With marketplaces like Amazon and Flipkart, you don’t have to invest in building a complete eCommerce website for selling your product and services. You can just update the products or add new products and customers will be able to purchase them. This makes the marketplace budget friendly.
4. Logistics Support
These platforms offer service models that help them overcome the nightmare of not being able to fulfill their customer’s orders in time. “Fulfilment by Amazon” allows sellers to connect with the best fulfillment resources that are trusted by customers.
From storing inventory to picking, packing, and shipping products to customers, Amazon service is helping many small business owners to save loads of time and ensure products are always delivered to customers in time.
5. Compete with Price
Automated price update is now becoming important for sellers to ensure their products are competitively listed among the brands. Updating prices for each product manually is not a good idea and sometimes not feasible. Marketplace allows sellers to understand and analyze pricing structure of competitors, which makes it easy to manage to reprice across multiple marketplaces.
Marketplaces available for sellers in India, Amazon, and Flipkart are surely great support for medium and small businesses. Both the marketplaces have already proven to be a growth factor for many small business owners.
